Laura Pittson is back on the airwaves in Peterborough, bringing a familiar voice to Boomerang Radio. Her return marks a significant moment for the station, as it expands its reach and aims to build a strong team of local presenters. This is a strategic move, as the station prepares to launch on the Cambridge DAB+ multiplex in June, extending its coverage across Cambridgeshire.
Laura's career in radio spans over two decades, with a notable stint at Hereward FM in the late 1990s and early 2000s, where she was a key part of the breakfast show. Her experience also includes presenting the Classic Gold breakfast show with Tony Blackburn, making her one of the longest-serving co-presenters on a breakfast show. This expertise and familiarity with the local audience will undoubtedly be an asset to Boomerang Radio.
Chris Tibbles, the Breakfast presenter and Head of Programming at Boomerang Radio, emphasizes the importance of building a team of familiar local voices. He states, 'I have worked hard to build up a strong family of presenters at Boomerang Radio.' This focus on local talent and community connection is a strategic decision, as it aims to create a sense of belonging and engagement with the listeners.
The addition of Laura Pittson, along with Paul Jackson and David Mortimer, strengthens the station's on-air team. Paul and David bring their own unique experiences, having worked together at Lite FM in Peterborough and across various regions, including Huntingdon, St Neots, Peterborough, Northamptonshire, Ely, and Wales. This diverse range of expertise and connections to the local communities will contribute to the station's growth and success.
Boomerang Radio's expansion is a testament to its commitment to providing quality local content. The station's online launch in October 2025 and subsequent DAB+ multiplex launch in January have been successful, and now the focus shifts to Cambridge. This strategic move not only increases the station's reach but also allows for a more diverse and engaging content strategy.
In my opinion, Laura Pittson's return to radio is a significant development for Peterborough's media landscape. Her experience and connection to the local community will undoubtedly enhance the station's appeal and engagement. The addition of Paul Jackson and David Mortimer further strengthens the team, creating a well-rounded and dynamic on-air presence. As Boomerang Radio continues to expand, it will be fascinating to see how it leverages its local talent to create a unique and captivating radio experience for its listeners.
